Mauro Mafrici One Magnificent Mile
Website for a Michelin-starred Italian chef's new restaurant in Chicago. Hand-drawn illustrations set the tone, from the menu to reservations.
Michelin-starred chef
Selected work
Built to perform,
Built to perform,
not just to look finished.
Design honed in Japan's detail-obsessed market, paired with data-driven SEO — so every site looks precise and gets found by the right customers.
Samurai Cook
English website for a cooking class in Osaka, built for international visitors. Structured with U.S. SEO from the first wireframe — the site appeared in Google search within two hours of launch.
2 hours launch → Google
Daily Life Farm
Website for a Massachusetts farm that grows Japanese vegetables. What's in season, plus produce most American shoppers have never tried — each one explained in detail.
Product showcase
Advantage Irrigation
Website redesign for an irrigation company with 30+ years in business. Its strengths made clear at a glance — conversion rate up +400%.
+400% conversion rate
BrianShio
A travel and review blog built on in-depth articles about destinations, restaurants and stays. Its reviews have led to collaborations with cafés and restaurants.
Brand collaborations
Bridges Exploring Associates
Japanese-language site for a Boston travel and relocation support company. It answers the worries of visitors and students before they have to ask.
U.S. inbound
Shio Zen Den
A recipe site for low-FODMAP, umami-rich cooking. Easy-to-follow recipes, with guides that explain dietary ideas in plain language.
Recipe site
WebsitesCampaign sitesBannersThumbnailsFlyersMenusE-books
01Restaurant website · Chicago
Mauro Mafrici One Magnificent Mile
Website for a Michelin-starred Italian chef's new restaurant in Chicago. Hand-drawn illustrations set the tone, from the menu to reservations.
Michelin-starred chef
02Inbound travel website · Osaka, Japan
Samurai Cook
English website for a cooking class in Osaka, built for international visitors. Structured with U.S. SEO from the first wireframe — the site appeared in Google search within two hours of launch.
2 hours launch → Google
03Farm website · Massachusetts
Daily Life Farm
Website for a Massachusetts farm that grows Japanese vegetables. What's in season, plus produce most American shoppers have never tried — each one explained in detail.
Product showcase
04Local business website · Massachusetts
Advantage Irrigation
Website redesign for an irrigation company with 30+ years in business. Its strengths made clear at a glance — conversion rate up +400%.
+400% conversion rate
05Travel & review blog · USA
BrianShio
A travel and review blog built on in-depth articles about destinations, restaurants and stays. Its reviews have led to collaborations with cafés and restaurants.
Brand collaborations
06Japanese-language website · Boston
Bridges Exploring Associates
Japanese-language site for a Boston travel and relocation support company. It answers the worries of visitors and students before they have to ask.
U.S. inbound
07Recipe site · Low-FODMAP & umami
Shio Zen Den
A recipe site for low-FODMAP, umami-rich cooking. Easy-to-follow recipes, with guides that explain dietary ideas in plain language.
Recipe site
08Social banner · Seasonal bake sale
Riverbend Charter School* Company name changed for privacy
A festive take on the same bake sale — deep teal, ornaments and ribbon, with the cookies cut out at the center. Every purchase supports the students.
09Social banner · Christmas bake sale
Riverbend Charter School* Company name changed for privacy
Square social banner for a school's Christmas bake sale. Polaroid-style photos of the students' cookies and a gift-wrap palette set a warm, quiet holiday tone.
10Flyer · Farm to Table save the date
PLANET Boston
Save-the-date flyer for the same dinner. The date runs across three photos — the table, the harvest, live music — so the whole evening reads at a glance.
150 attendees event goal met
11Social banner · Early bird tickets
PLANET Boston
Early bird ticket banner: the $5 discount and deadline first, then date, place and the evening's three highlights, ending with ticket info and a QR code.
150 attendees event goal met
12Menu & program · Farm to Table dinner
PLANET Boston
Printed menu and program for the 2nd annual Farm to Table dinner at Daily Life Farm — welcome card, menu, dessert stories and a thank-you page, tied together with watercolor florals.
150 attendees event goal met
13Long-form sales page · Japan
Japan AI Creators Association
Sales page for an AI video course aimed at business owners and marketers. Benefits chunked into four points to cut cognitive load, with authority — 20 years' experience, 5,000+ students — shown first.
14Long-form sales page · Japan
Sazukaru Fertility Supplement
Sales page for a fertility supplement for women in their 20s–40s. “84% off” as the price anchor, a 90-day money-back guarantee to lower the risk, and real customer stories as social proof.
15Long-form sales page · Japan
Shin-Nihon Techno Service
Sales page for a solar panel and home battery installer. Built in four steps — trust through track record, the customer's worries, the service, then a clear call to action.
16Long-form sales page · Japan
mingle Inc.
Sales page for an international matchmaking service. Pink and gold with a deep-pink call to action for contrast, content grouped into “3 reasons” and “6 steps”. Design, copy and WordPress in five days.
17Long-form sales page · Japan
ESSE Animal Hospital
Sales page for a veterinary hospital, written for owners considering surgery for their pet. Built on healthcare UX best practices — a simple layout, generous white space and fast access to key information.
18Long-form sales page · Japan
CAT Co., Ltd.
Crowdfunding sales page for a classic car festival in Yokosuka. Bold red calls to action, a step-by-step story and a chart showing where the money goes.
¥1.4M raised · 124 backers
19Long-form sales page · Japan
Life Accel* Company name changed for privacy
Sales page for a course on starting a business in the fortune-telling market. Every section in threes to keep it easy to scan, orange calls to action and a “first 10 only” offer.
20Long-form sales page · Japan
Kyushu Home Tutor Association
Sales page for a home tutoring service in Kyushu. Orange calls to action on blue and white, card layouts for quick scanning, and charts that make the results easy to trust.
21Long-form sales page · Japan
Iesapo
Sales page for a vacant-home check service in Chiba. Trust-building blue with orange calls to action, three-point sections, and offers like “first 20 only” and “first month free”.
22Long-form sales page · Japan
Income Booster Lab
Sales page for a side-income program for people in their 30s–50s. Light blue with orange calls to action, real member voices, and a ¥498 trial to make the first step small.
23Long-form sales page · Japan
Tohoku Learning Support Association* Company name changed for privacy
Sales page for a tutoring program for students and parents. Big numbers first — 70,000 students, a 98.2% pass rate — then a three-step sign-up to lower the barrier.
24Banners · Ads, social & e-commerce
Banner Collection* Company names, some design and copy changed for privacy
A selection of Japanese banners — seasonal sales, beauty, education, restaurants and events. One clear message each, sized for where it runs: social feeds, shop headers or ads.
25Book covers · Love & dating
E-book Covers* Company names changed for privacy
Nine e-book covers on love and dating. Each one is built to read at thumbnail size — bold type, one illustration and its own color story.
26Book covers · Lifestyle & self-help
E-book Covers* Company names changed for privacy
Nine covers across health, dating and side-income topics. Strong type hierarchy so the title still reads in a crowded store listing.
27Book covers · Relationships
E-book Covers* Company names changed for privacy
Nine covers on relationships, matchmaking and dating apps. Simple icons and clear color blocks give each title its own look within the same series feel.
28Book covers · Business & money
E-book Covers* Company names changed for privacy
Nine covers on generative AI, side businesses and money-saving tips, plus a matching giveaway banner. Covers that look at home on a Kindle shelf.
Contest winners included
Let's talk
Ready for a website
Ready for a website
that works as hard as you do?
Tell me about your business and your goals. I'll come back with an honest take on what would move the numbers — and what wouldn't.